- 618,725 tweets per minute during the Final game; and as for Twitter "selfie", that of Lukas Podolski of the German Team just after their victory gets 88,620 retweets with 78, 169 favourites. ( his "selfie" shows his teammate Bastian Schweinsteiger's kissing his cheek.)
- 8,8000,00 Facebook users over the world interacted with each other about the Final up to 280million times via posts, likes and comments on Facebook
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The news stimulates me as a person of Chinese heritage to seek some similar records of Chinese leading social networks such as Sina Weibo and Tencent QQ WeChat . Here are some figures found via Google Search, but all are related to Sina Weibo. The latest news is titled "新浪微博的世界杯数据也出来了“（"The Sina Weibo's Record of the World Cup Events Also Released Now", which tells that:
- 1.96 billion interactions during the whole World Cup period within the Weibo community
- 29.75 billion times of topic browsing about the World Cup games and news
- 38.15million Weibo messages about the top three games all involved with the Germany team
- 370,000 Weibo per minute during the game between German and Spain slightly tops
- no news of the Sina Weibo record during the Final yet by now
From another news titled "世界杯的社交网站数据大比拼" （" A Record Contest among Social Networks over the World Cup" in English ), some figures are as below:
- Near 1 billion Weibo texts about the World Cup-related topics contributed by14.5million Weibo users
- During the group stages,
- 90 topics hosted by CCTV Weibo Matrix were browsed up to 4 billion times
- Over 1500 messages posted via CCTV-5 Sport Channel, of which each received up to 30,000 interactions
- up to 1.65 billion times of browsing over the news coded with "＃微5世界杯＃", a collaborated FIFA news source by CCTV 5 and Sina Weibo Team, which received 2 million interactions
- More than 9,000 users of public media backgrounds posted their Weibos about the World Cup
- Over 50 Weibos are originally from Wesley Sneijder, a Dutch footballer, shared with Chinese Weibo users
- Over 30,000 time re-posted by Weibo users of a message from Mesut Ozil, a German footballer, for Chinese supports to the German team via his self-sneering portrait as an ancient brown head from the Sanxindui archaeological site (ref. http://en.wikipedia.org/wiki/Sanxingdui)
Interesting to me is that all the news concern more about the popularity and commercial success of those social networks implied by the records on the shared topic of the World Cup event. While the news from the influential Guardian pays zero attention to the records from Chinese social networks but highlights the record breaks from Facebook and Twitter, the news from Chinese sources likes to position Chinese leading social networks' records in a global landscape. Might the Western Outcome-oriented Culture and the Chinese Relation-oriented Culture play behind the different agenda for those records narrated in these news? I wonder.
It is also said that, while there were up to 20,000 tweets for Andres Iniesta's scoring the final goal in the 2010 South-African World Cup Final, over 580,000 tweets voiced when the fifth goal was scored during the semi-final game between German and Brazil. What a big leap over 4 years only for the popularity of global social communication! The power behind the leap is that it is possible for people of different cultures to foster their shared experience via special global events of education, culture and sport via online networks. The more they share, the more topics shared by them for their first interpersonal encounter there will be. Imagine that one day all the leading social networks would like to work together for constructing the shared positive experience among people all over the world, might people of different culture still feel so different and lack of topics to share with each other? Thus a question to think over - Could those leading social networks do something better for their users for the sake of effective intercultural communication? And how then, if possible?
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